Feeds

Adobe up to the BAR

Putting BAR/Honda to the test

High performance access to file storage

It’s a hard life, being forced to stand on the VIP balcony at the Circuit de Catalunya outside of Barcelona at a BAR/Honda F1 racing team test day while Jenson Button drives down the start-finish straight with a banshee howl that drills a neat hole right through the head from ear to ear. But someone has to do it.

The reason for such suffering is the fact that Adobe has just signed up to be a technology provider to BAR/Honda – a deal expected to be formally announced in a couple of weeks. This isn’t a full sponsorship deal, so don’t go looking for any Adobe decals on the cars or flame-proof suits, and the company is still coy about exactly what it does entail. It does seem, however, that the deal entails some interesting quid pro quos.

BAR will be using Adobe’s creative tools, such as Photoshop and the rest, in generating future artwork for promotion and PR activities. But Adobe will also be using the team as a test-bed for some technology developments in Acrobat expected to make their way into the product next year. Asking what that might be led only to long silences punctuated by more of Master Button’s banshee howling.

Guesses along the lines of using Acrobat as a transport vehicle for complex, dynamic engineering data and documents between the Team and suppliers such as Honda seem the most likely bet, if only because such suggestions produced the longest silences.

Oh, and in case anyone was wondering, BAR does know it is being used as the guinea pig. ®

High performance access to file storage

More from The Register

next story
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.