An Estonia-based company, Digital Media Ltd, has been fined £100,000 for running a premium rate phone scam.

Regulator ICSTIS used emergency powers to shut down the service which employed automated calling equipment (ACE) to inform people they had won a prize in a competition.

Although the scammers advised "winners" to write in for their prize, due to the shortage of time available they were advised to call a premium rate number instead to claim their jackpot.

No prizes for guessing what happened to those who called the number thinking they'd won. No prizes either for guessing whether Digital Media Ltd responded to the allegations or supplied "the information requested" by ICSTIS. ®

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