Feeds

Sun adverts promise to offend

Handbags at dawn for Dell and Sun

Beginner's guide to SSL certificates

Sun Microsystems is well known for being quietly-spoken and polite. So it comes as quite a shock to us at Register Towers to hear that some of their latest server adverts have been rejected by "top business publications" as just too controversial.

Sun has had many enemies over the years but current Number One is Dell.

So the psy-ops copywriters went to work. Four examples of textual subtlety on Sun's website include, "100% more bitchin than Dell", "Now that's what we call an ass-whoopin", "Rhymes with hell" and for those who find these slogans a bit too esoteric the simple, "Benchmark studies prove that Dell sucks."

To reduce the chance of confusion all the slogans are in large, capital letters.

Yesterday Sun hired a plane to fly over Dell's headquarters dragging a banner which read: "Sun's got a x64 server. WATCH OUT DELL."

The website also includes some rather quieter adverts which have been accepted. One reads: "Given how hot and slow our competior's servers are, it's no surprise their name RHYMES WITH HELL".

Now we are just simple hacks at the Reg not clever enough to work in marketing, except playing our small role in viral campaigns like this one, but isn't it bad practice to use your marketing budget to publicise a competing company?

You can see the apparently rejected adverts here.®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
IT crisis looming: 'What if AWS goes pop, runs out of cash?'
Public IaaS... something's gotta give - and it may be AWS
Linux? Bah! Red Hat has its eye on the CLOUD – and it wants to own it
CEO says it will be 'undisputed leader' in enterprise cloud tech
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
Troll hunter Rackspace turns Rotatable's bizarro patent to stone
News of the Weird: Screen-rotating technology declared unpatentable
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.