Feeds

Sun adverts promise to offend

Handbags at dawn for Dell and Sun

Designing a Defense for Mobile Applications

Sun Microsystems is well known for being quietly-spoken and polite. So it comes as quite a shock to us at Register Towers to hear that some of their latest server adverts have been rejected by "top business publications" as just too controversial.

Sun has had many enemies over the years but current Number One is Dell.

So the psy-ops copywriters went to work. Four examples of textual subtlety on Sun's website include, "100% more bitchin than Dell", "Now that's what we call an ass-whoopin", "Rhymes with hell" and for those who find these slogans a bit too esoteric the simple, "Benchmark studies prove that Dell sucks."

To reduce the chance of confusion all the slogans are in large, capital letters.

Yesterday Sun hired a plane to fly over Dell's headquarters dragging a banner which read: "Sun's got a x64 server. WATCH OUT DELL."

The website also includes some rather quieter adverts which have been accepted. One reads: "Given how hot and slow our competior's servers are, it's no surprise their name RHYMES WITH HELL".

Now we are just simple hacks at the Reg not clever enough to work in marketing, except playing our small role in viral campaigns like this one, but isn't it bad practice to use your marketing budget to publicise a competing company?

You can see the apparently rejected adverts here.®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Attack of the clones: Oracle's latest Red Hat Linux lookalike arrives
Oracle's Linux boss says Larry's Linux isn't just for Oracle apps anymore
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.