Feeds

OK to depict call centre workers as chickens

Clucking 'ell

Providing a secure and efficient Helpdesk

The Call Centre Association Ltd - an industry body representing 700 organisations - has failed to get a commercial depicting call centre workers as chickens banned from UK TV screens.

The CCA - along with 80 other complainers - were upset by the ad for online insurance outfit Swiftcover.com.

The ad showed a man phoning his insurance company and asking "not to be put on hold".

It then showed a call centre staffed by chickens repeatedly clucking: "Won't keep you a moment" to callers.

Frustrated at the way he was treated by battery-style workers, the man logged on to Swiftcover.com and completed his transaction online, before asking the missus what she was doing in the kitchen.

"Just stuffing a chicken," she replied.

"That's a coincidence," he replied.

Of the 80 complaints, 51 were from viewers who worked - or had worked - in call centres. They claimed that the ads portrayed the industry - which employs more than half a million people in the UK - in a bad light and in a "a negative and insulting way".

Four of those who complained said the ad was "likely to encourage abuse or disrespect of call centre workers" while one went further saying that the comment "stuffing a chicken" was particularly likely to do this.

But the watchdog rejected the complaints ruling that the ad did not "denigrate call centres or encourage abuse of call centre workers".

The CCA - which believes that the industry already has a poor reputation among the public - is considering an appeal. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.