Feeds

OK to depict call centre workers as chickens

Clucking 'ell

SANS - Survey on application security programs

The Call Centre Association Ltd - an industry body representing 700 organisations - has failed to get a commercial depicting call centre workers as chickens banned from UK TV screens.

The CCA - along with 80 other complainers - were upset by the ad for online insurance outfit Swiftcover.com.

The ad showed a man phoning his insurance company and asking "not to be put on hold".

It then showed a call centre staffed by chickens repeatedly clucking: "Won't keep you a moment" to callers.

Frustrated at the way he was treated by battery-style workers, the man logged on to Swiftcover.com and completed his transaction online, before asking the missus what she was doing in the kitchen.

"Just stuffing a chicken," she replied.

"That's a coincidence," he replied.

Of the 80 complaints, 51 were from viewers who worked - or had worked - in call centres. They claimed that the ads portrayed the industry - which employs more than half a million people in the UK - in a bad light and in a "a negative and insulting way".

Four of those who complained said the ad was "likely to encourage abuse or disrespect of call centre workers" while one went further saying that the comment "stuffing a chicken" was particularly likely to do this.

But the watchdog rejected the complaints ruling that the ad did not "denigrate call centres or encourage abuse of call centre workers".

The CCA - which believes that the industry already has a poor reputation among the public - is considering an appeal. ®

Top three mobile application threats

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
What's a right pain in the ASCII for IBM? Its own leech-like hardware biz
Keep your eyes on our cloud while we remove this pesky thing, say execs
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.