Feeds

Cricket hits football for six on the net

lbwww

Top 5 reasons to deploy VMware with Tegile

Cricket has overtaken football as the UK’s favourite sport online, at least according to internet search queries as monitored by Hitwise.

Search Intelligence data for the past two months shows searches for 'cricket' overtook 'football' searches during the first Ashes test, in the week ending 23 July (a period outside the footbal season, we'd note). Though cricket searches subsequently dropped below those for football in the week ending 30 July, England’s strong showing against Australia has since pushed online interest to greater heights. Cricket-related searches peaked at 55 per cent greater than searches for football for the week ending 13 August, during the third Ashes test at Old Trafford and the opening weekend of football's new Premiership season.

With underdogs England 2-1 in the series and looking to win the Ashes for the first time in 18 years, interest in the summer game has been maintained while England’s humiliating World Cup qualifying defeat against Northern Ireland last night has only dampened the nation's love affair with the "beautiful game". Doubtless search results for overpaid, oversexed but tactically inept Swedish manager have soared through the roof though.

The fifth and final Ashes test began Thursday with England talisman Andrew Flintoff and opener Andrew Straus looking to steady the ship after lunch after England lost four wickets to Shane Warne, leaving the side at 194-4.

In addition to the increase in cricket searches since the beginning of the Ashes, traffic to cricket websites has continued to perform strongly. Over the last week, traffic to the sector has grown by 10 per cent, Hitwise report, building on a strong performance by the sector earlier this summer.

The top cricket site remains CricInfo (www.cricinfo.com), which claims 35 per cent of all cricket traffic and is the second most popular destination for online searches on the term ‘cricket’. The top destination is BBC News (news.bbc.co.uk), whilst Channel 4 (www.channel4.com), which is televising the Ashes series, is in third position. ®

Beginner's guide to SSL certificates

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.