Feeds

Apple touts iTunes customer total

Online userbase second only to Amazon.com's?

High performance access to file storage

Around 10m people have opened iTunes Music Store accounts, Apple revealed yesterday.

That, CEO Steve Jobs claimed, makes ITMS "one of the largest Internet stores around" - indeed, he added, "iTunes may be the second largest Internet store behind Amazon.com".

Jobs' comments, made at the company's music event yesterday, mark the first time Apple has revealed user numbers. It's often talked about download totals, but never the number of folk paying real money for songs.

Jobs said on average, ITMS customers have bought 60 songs each - "so it's not people signing on, buying two songs and never coming back", he added.

ITMS' customers are together buying 1.8m songs a day. Earlier this week, Apple said the UK incarnation of the store is offering 1.7m songs. Yesterday, Jobs said the US tally was up to 2m tracks, making ITMS US "the largest online music library in world." Incidentally, the company claims an 82 per cent share of the US online music market.

Jobs also announced the release of iTunes 5, which sports a streamlined user interface, parental controls, and support for lyrics stored within songs. He also announced exclusive content, including Madonna's full back catalogue and Harry Potter audiobooks. As we noted yesterday, exclusive content will be a big part of Apple's ITMS marketing going forward, part of its plan to differentiate its service from all the others.

That becomes more important as ITMS becomes more of a revenue generator in its own right and less of a prop for the iPod business. Hence, of course, Jobs' point about ITMS as a broader Internet business and not merely a digital music industry player.

ITMS has a presence in 20 countries, which together account for around 85 per cent of the global music market, Jobs said. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.