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France Telecom rejigs business structure

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France Telecom (FT) has rejigged its business and introduced a new bunch of suits to help press ahead with its "NExT" programme.

In June the telco announced ambitious plans to converge its brands - mobile operator Orange and ISP Wanadoo - to provide punters with a "whole new world of services in the areas of communication, infotainment and everyday life".

At the time execs claimed that NExT (New Experience in Telecom services) would "give customers access to a universe of services that are both high value and simple".

As part of the overhaul the telco intends to spend €200m scrapping its Wanadoo brand and turning it Orange.

The first signs of this corporate makeover have already been seen in the UK with Orange offering cut-price broadband supplied by Wanadoo.

Fast forward to today's announcement and the telco has outlined yet another step in its restructuring.

It includes the creation of "four functions" to "drive the implementation of NExT and ensure its success".

One of these is "NExT Strategic Marketing" supported by a "Technocentre" to ensure "speed and consistency in the development of convergent offers".

How exciting. ®

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