Feeds

dabs.com in £500k makeover

What not to web

3 Big data security analytics techniques

Online retailer dabs.com is revamping its website in a bid to increase the number of visitors who actually make purchases after visiting the site.

It hopes to boost its conversion rate by up to 50 per cent and increase the value of sales by improving the site's search and navigation features using technology from software developer Endeca.

dabs.com marketing director Jonathan Wall explained: "When we launched the website in 1999 people knew what they wanted. Now we find a large tranche of customers might know the type of product they want to buy but not which model they want. The new site is about guiding them through the process."

Following its £500,000 makeover on 12 September, dabs.com's site will display products based on their popularity rather than just a straight list. There will also be a degree of personalisation so that, for example, early adopters will be offered products other tech enthusiasts are buying.

dabs.com boasts 8m visits a month made up of approximately 750,000 unique users. Its catalogue contains 20,000 products with laptops, LCD monitors and external hard drives among the main sales lines at present. The average selling price of laptops is going down, squeezing retailers' already slim profit margin. "Selling electronic equipment on the web has traditionally been passive but by redesigning our site we'll be able to show customers what another extra £50 spent on a laptop will buy them," Wall said. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.