O2 Germany licences mobile World Cup clips

Fußball on the move

In brief Mobile operator O2 has secured the right to sell highlight clips from all 64 matches in next year's World Cup to its mobile subscribers in Germany. O2 has secured the right to offer up to four minutes of video footage per match for "near-live" and post-match highlight coverage on mobile phones following a licensing agreement with sport rights trader Infront Sports & Media.

The license also includes access to all archive video material of the 2002 World Cup. Financial terms of the deal were not disclosed.

O2 is the first operator to secure broadcast right in host country Germany for the 2006 FIFA World Cup. The deal is non-exclusive and Infront is looking to forge similar agreements with other operators. ®

Sponsored: Driving business with continuous operational intelligence