Feeds

BEA gives up on dual-core pricing confusion

Simplicity restored

Intelligent flash storage arrays

BEA has given up on charging a premium for software running on dual-core processors and decided instead to follow the per-socket models embraced by the likes of Microsoft and VMware. The software maker's move puts it in prime fighting position against Oracle and IBM, which have been slow to adjust their pricing models for new chips from AMD, Intel and others.

BEA will eradicate the 25 per cent premium it had been charging for dual-core chips from its entire price list. At the moment, the move most directly effects customers buying servers running on RISC chips or AMD's Opteron processor. Intel will soon have dual-core Xeon and Itanium chips that will fall under the new pricing program as well. Customers will now pay on a per-socket model or basically see no change from their single core CPU licensing schemes.

"The elimination of premium pricing for dual core systems underlies our commitment to providing a competitive pricing advantage against other higher priced solutions in the market," said Bill Roth, a vice president at BEA. "In addition, our new restructured pricing emphasizes our support for the Intel roadmap and clearly articulates our leadership position regarding the issue of dual core pricing, making it easier for customers to focus on innovation versus budget and integration issues."

Saying BEA enjoyed a "leadership position" on the multicore pricing front is a bit of a stretch. Sun Microsystems shied away from per processor pricing long ago and was followed by much more significant software makers such as Microsoft, Red Hat and Novell. IBM has agreed to use a per-socket model with x86 servers based on AMD and Intel chips but has maintained a per core model with its own, more lucrative Power-based systems. BEA had been playing somewhere in between these schemes with its confusing 25 per cent premium.

In the end, simplicity seems to have won out, which is good news for customers already flummoxed by myriad software pricing systems.

Roth's charge that BEA has put pressure on "higher priced" solutions is more accurate. As stated, IBM has tried to enjoy the best of both worlds, while Oracle has become somewhat of a multicore pricing laughingstock. Oracle requires customers to multiply the number of cores by .75 and then round up to the next highest whole number. It's an ugly system that seems doomed to failure as chips with even more cores arrive shortly from Sun and as Unix vendors and x86 ISVs push operating system and application virtualization. But why mess with a lucrative thing?

Rather comically, BEA announced the new licensing plan at Intel's developer conference. It went so far as to say it would support Intel's Pentium processor Extreme Edition desktop chip - currently the only dual-core part in Intel's line. BEA made no mention of AMD's dual-core Opteron chip in a press release, even though it currently supports that product and even though customers actually run BEA software on the server chip. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.