Feeds

BEA gives up on dual-core pricing confusion

Simplicity restored

Internet Security Threat Report 2014

BEA has given up on charging a premium for software running on dual-core processors and decided instead to follow the per-socket models embraced by the likes of Microsoft and VMware. The software maker's move puts it in prime fighting position against Oracle and IBM, which have been slow to adjust their pricing models for new chips from AMD, Intel and others.

BEA will eradicate the 25 per cent premium it had been charging for dual-core chips from its entire price list. At the moment, the move most directly effects customers buying servers running on RISC chips or AMD's Opteron processor. Intel will soon have dual-core Xeon and Itanium chips that will fall under the new pricing program as well. Customers will now pay on a per-socket model or basically see no change from their single core CPU licensing schemes.

"The elimination of premium pricing for dual core systems underlies our commitment to providing a competitive pricing advantage against other higher priced solutions in the market," said Bill Roth, a vice president at BEA. "In addition, our new restructured pricing emphasizes our support for the Intel roadmap and clearly articulates our leadership position regarding the issue of dual core pricing, making it easier for customers to focus on innovation versus budget and integration issues."

Saying BEA enjoyed a "leadership position" on the multicore pricing front is a bit of a stretch. Sun Microsystems shied away from per processor pricing long ago and was followed by much more significant software makers such as Microsoft, Red Hat and Novell. IBM has agreed to use a per-socket model with x86 servers based on AMD and Intel chips but has maintained a per core model with its own, more lucrative Power-based systems. BEA had been playing somewhere in between these schemes with its confusing 25 per cent premium.

In the end, simplicity seems to have won out, which is good news for customers already flummoxed by myriad software pricing systems.

Roth's charge that BEA has put pressure on "higher priced" solutions is more accurate. As stated, IBM has tried to enjoy the best of both worlds, while Oracle has become somewhat of a multicore pricing laughingstock. Oracle requires customers to multiply the number of cores by .75 and then round up to the next highest whole number. It's an ugly system that seems doomed to failure as chips with even more cores arrive shortly from Sun and as Unix vendors and x86 ISVs push operating system and application virtualization. But why mess with a lucrative thing?

Rather comically, BEA announced the new licensing plan at Intel's developer conference. It went so far as to say it would support Intel's Pentium processor Extreme Edition desktop chip - currently the only dual-core part in Intel's line. BEA made no mention of AMD's dual-core Opteron chip in a press release, even though it currently supports that product and even though customers actually run BEA software on the server chip. ®

Remote control for virtualized desktops

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.