Feeds

Apple reshuffles China chiefs

Senior heads roll

Internet Security Threat Report 2014

Apple has parted company with the head of its Chinese operation and an Asia-Pacific VP, according to local reports.

According to a report on Chinese-language news service Sina, Apple China General Manager Li Bin and Asia-Pacific VP He Zhongqiang left the firm yesterday, along with the head of Apple's channel team and a number of regional managers.

Bin was only appointed to the General Manager's post in May this year, joining the company after stints with Nokia and, most recently, IBM.

Zhongqiang joined Apple from IBM, too, in November 2002. Previously he had run the Chinese wing of the IT giant's PC division. Based in Beijing, he reported to Apple Asia-Pacific chief Ban Du and the Mac maker's head of worldwide sales and operations, Tim Cook.

Apple hasn't formally commented on the restructure, but the Sina report cites local sources who suggest the approach to sales taken by Bin and Zhongqiang diverged too far from Apple's broader international strategy, rather than a failure to meet performance targets.

While Apple's premium-pricing strategy may work in the West, it doesn't work in China, local analysts say - Apple needs to adapt its approach to the Chinese market, they add, not try and force the region to accomodate its US-centric strategy. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.