HP and Apple end iPod affair

Hurd dashes Fiorina's reselling dream

  • alert
  • submit to reddit

Doing its best to erase Carly Fiorina's mistakes, HP has culled an iPod reselling agreement in place with Apple since January of 2004.

HP delivered a rather confusing message for the move, telling us that the reselling deal "met or exceeded our internal expectations" but then adding that "the iPod doesn't fit in with our digital entertainment strategy." Last quarter, Apple shipped 6.2m iPods worth more than $1bn in revenue. HP captured about 5 per cent of total iPod sales on average per quarter. The deal, however, never really took on the shape in the way HP had hoped. It got off to a slow start, as HP received new product some considerable time after Apple released it, and without the ability to customize the gear as much as HP desired.

"HP remains committed to its overall digital enterprise strategy," a spokesman told El Reg.

HP declined to say if it would develop a new device in-house or if it would link up with another device maker. Ironically, Compaq pioneered the MP3 player market. HP later shoved this research to the side after buying the company.

Former HP CEO Fiorina did a lot to deaden HP's reputation as an inventive powerhouse. She killed off HP's PA-RISC processor in favor of Intel's Itanium chip and axed huge chunks of HP's software divisions. Along similar lines, Fiorina announced at the 2004 CES that HP would sell the iPod and bundle iTunes with its PCs.

The deal between Apple and HP was billed as a rare love affair of the Mac and Wintel communities. That didn't last long, did it? ®

Related stories

First the terrorists, now the GOP. Why IT is against me
HP and Sony battle for domination of digital entertainment
Apple bounces back into US PC vendor top four
Compaq showpiece turns into giant God conduit
'Think Again' camp opens for wounded Apple iLemmings
How Hilary Rosen learned to stop suing and hate Apple's iPod
HP can only afford 3,000 Gwen Stefani cameras
Bye bye Carly, don't forget to write


Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?