Feeds

BT customers sign up for Pest Control

Yet Jeremy Clarkson still on our screens

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

BT said today that 350,000 people have signed up for its Pest Control service to block nuisance marketing calls.

The telco began pushing the service earlier this month, although the launch had to contend with the firm's ongoing corporate TV ad campaign fronted by Top Gear petrol-head and all round British braggart Jeremy Clarkson.

BT customers signing up for the The Pest Control service are automatically registered with the Telephone Preference Service, meaning they can duck the majority of unsolicited marketing calls. They also get free caller display.

The service has clearly gone down a storm, with sign-up rates now running at 25,000 per day, prompting BT’s marketers to give themselves a well-deserved pat on the back.

We presume it hasn’t even occurred to them that the bulk of subscribers have simply gotten their wires horribly crossed, and actually think they’re signing up to rid themselves of Jeremy Clarkson.®

Related stories

Russian spammer murdered
OnAir plans 'quiet times' of no voice calls in aircraft
BT cracks down on 'nuisance' sales calls

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.