Feeds

University bans iPod adverts

Dell Dude to make exclusive appearance at UW

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

In case you had any doubts, ladies and gentleman, your children are truly up for sale, and you're paying tens of thousands of dollars to put them on the market. That's what we learned this week from the University of Washington, which has struck a broad music rental deal with Napster and Dell.

Dogged reporter Kayla Webley of The Daily pressured UW, Dell and Napster to release the financial details of their agreement. Napster has so far banned schools from revealing such information. UW, however, is a publicly funded school and was forced to disclose the data by open records laws.

Napster typically charges customers between $10 and $15 per month to rent music from its service. Customers must pay extra to obtain permanent downloads of songs. As you'll see though, the schools receive massive discounts.

UW, for example, will pay Napster $24,000 for 8 months of its service. Napster is charging just $2 per student for 1,500 students. As part of the promotional partnership, Dell will also chip in $24,000 for another 1,500 kids. Then, Dell will deliver $53,000 worth of servers at no charge to the school, the student paper reported.

But here's the real rub.

"Under the provisions the University must exclusively promote the Dell branded DJ, secure two Dell kiosks on campus to feature Dell products and services, facilitate a Dell launch event in the back-to-school timeframe, host Dell information on the UW website, execute an email campaign and participate in a case study," The Daily reported.

So students have been put on a music meat market where they're being force fed a service that doesn't work with Mac OS X, Linux or even older versions of Windows and that doesn't work with the leading MP3 player. Instead, the kids will have to listen to a sales pitch for Dell's embarrassing device and nothing else.

It's no secret that Napster's college deals reek of dot-com business model madness. At the University of Rochester, for example, students recoiled against Napster, showing their disaffection for the service by not buying a single song from it. The damaging social undercurrents of such deals have also been well publicized.

Thankfully, UW has some real brains on its side. It will pay for the Napster service by selling royalties to software and other technology developed by the school to various companies. Er, here's guessing Dell needs a new calculator app.

Hopefully, you parents don't mind paying for your children to appear in a Dell commercial. After all, they are learning a valuable lesson about renting music that's sure to last them a lifetime.

There's more on this shocker here. ®

Related stories

Dell sucks another $7m out of North Carolina
Students refuse to buy a single song from Napster
Napster, Dell cash-in on student DRM tax

Secure remote control for conventional and virtual desktops

More from The Register

next story
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Like condoms, data now comes in big and HUGE sizes
Linux Foundation lights a fire under storage devs with new conference
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
Community chest: Storage firms need to pay open-source debts
Samba implementation? Time to get some devs on the job
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?