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Local searches on your phone

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AOL is joining the fight over local search services. The company joins Google, MSN and Yahoo competing for revenue from advertising goods and services based on location.

To use the service you will need a WAP2.0 phone. The service is free although network charges will apply. AOL is working with Israeli firm InfoGin which helps format webpages for smaller screened devices.

The service will look broadly like AOL's desktop search and will use Yellow Pages data to find local shops, restaurants and services. Local searching is a way for internet companies to extend their reach and for mobile companies to add revenue streams. ®

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