David Beckham is no longer the face of Vodafone's live! service.

The contract was ended by mutual consent but brand Beckham probably won't miss the estimated £1m a year it brought in.

A spokesman for Vodafone told the Mirror: "He did a good job for us in promoting Vodafone live! when we first launched it. But we have decided not to renew the contract. This decision was reached by mutual consent."

Beckham was more than just a face for the brand. His mucky texts to Rebecca Loos elevated texting to an *rt form.®

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