Vodafone kicks Beckham into touch
PrintMidfielder sent to the bench
Posted in Mobile, 26th July 2005 11:00 GMT
Free webcast: Service level monitoring and management
David Beckham is no longer the face of Vodafone's live! service.
The contract was ended by mutual consent but brand Beckham probably won't miss the estimated £1m a year it brought in.
A spokesman for Vodafone told the Mirror: "He did a good job for us in promoting Vodafone live! when we first launched it. But we have decided not to renew the contract. This decision was reached by mutual consent."
Beckham was more than just a face for the brand. His mucky texts to Rebecca Loos elevated texting to an *rt form.®
Related stories
Vodafone adds 4m customers
Voda's Scottish 3G network wobbles
Vodafone launches handset for phone-phobes
Analyst Keynote: The Register Agile Data Center Summit
SMB phone systems product requirements worksheet
What Exchange can't do - and Dell can
Enabling The Agile Data Center
Checklist: signs you need to upgrade your business phone system
Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter