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Balancing August Sempron price cuts

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AMD has confirmed it is to cut the prices of its Socket 754 Sempron processors next month.

The chip maker has also formally brought its Socket A line to an end, KJ Chou, AMD Taiwan's general manager said, according to DigiTimes.

K7 production will come to an end this month, Chou said, though the company will respond positively to specific requests for K7-based chips, in a custom-production fashion.

Chou didn't say how far Sempron prices will fall. Socket 754 Semprons are already less expensive than Socket A versions of the same model number.

He said that the Sempron line will account for 50 per cent of the processors AMD will sell in Q3 for use in PCs. He also said that the company plans to increase its average selling price in a bid to raise its Q3 net income, suggesting Athlon 64, 64-FX and Turion prices will have to rise to balance the ASP-reducing effect of the Sempron price cuts.

AMD last cut Sempron prices in May this year. ®

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