Feeds

AMD to raise Athlon prices?

Balancing August Sempron price cuts

  • alert
  • submit to reddit

AMD has confirmed it is to cut the prices of its Socket 754 Sempron processors next month.

The chip maker has also formally brought its Socket A line to an end, KJ Chou, AMD Taiwan's general manager said, according to DigiTimes.

K7 production will come to an end this month, Chou said, though the company will respond positively to specific requests for K7-based chips, in a custom-production fashion.

Chou didn't say how far Sempron prices will fall. Socket 754 Semprons are already less expensive than Socket A versions of the same model number.

He said that the Sempron line will account for 50 per cent of the processors AMD will sell in Q3 for use in PCs. He also said that the company plans to increase its average selling price in a bid to raise its Q3 net income, suggesting Athlon 64, 64-FX and Turion prices will have to rise to balance the ASP-reducing effect of the Sempron price cuts.

AMD last cut Sempron prices in May this year. ®

Related stories

AMD's Opteron decimates Xeon market
AMD's 3GHz Athlon 64-FX 'due Q1 2006'
Biostar pitches Nvidia C51-based barebones
AMD ships 64-bit Semprons
AMD to drive dual-core downmarket
AMD trims Sempron, Athlon 64 prices

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.