Feeds

Microsoft passes da Vista baby

Longhorns sawn off

  • alert
  • submit to reddit

Top three mobile application threats

Microsoft finally dropped the Longhorn moniker today and “revealed” that its next generation client operating system will be known as Vista when it ships next year.

Like all marketing strategies, this means… anything you want it to mean.

Perhaps calling the product Windows Vista means it will give users a commanding overview of their information world. Or perhaps the strategy boutique at Microsoft thought dropping the 95, 98, 2000, 2003 act means less chance of dumping an entire cache of time-linked marketing material when development schedules slip a year or two.

The corporate video accompanying the announcement went some way to filling in the details. It seems using Vista will, at last, enable you to: sit in front of a computer, show someone your tablet PC, show someone else your mobile phone, get into cars while carrying a laptop and walk through sun-soaked rooms with highly polished floors, even while being buffeted by pulses of multicoloured light.

According to the video, it will also make you clear - confident - connected. Which sounds like the job description for a Microsoft major accounts manager, or possibly a mafia hitman.

Oh well, at least Microsoft can start printing up the baseball caps, T-shirts and coffee cups that journalists, partners and developers will be happily dropping into wastepaper bins within minutes of the official launch.

Oh, and the first beta will be available next month.®

Related stories

Longhorn following Unix on security?
Microsoft must woo partners
Black is white in Longhorn compatibility land
Now Microsoft 'decouples' Longhorn from .NET

Mobile application security vulnerability report

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.