Feeds

Microsoft passes da Vista baby

Longhorns sawn off

  • alert
  • submit to reddit

Intelligent flash storage arrays

Microsoft finally dropped the Longhorn moniker today and “revealed” that its next generation client operating system will be known as Vista when it ships next year.

Like all marketing strategies, this means… anything you want it to mean.

Perhaps calling the product Windows Vista means it will give users a commanding overview of their information world. Or perhaps the strategy boutique at Microsoft thought dropping the 95, 98, 2000, 2003 act means less chance of dumping an entire cache of time-linked marketing material when development schedules slip a year or two.

The corporate video accompanying the announcement went some way to filling in the details. It seems using Vista will, at last, enable you to: sit in front of a computer, show someone your tablet PC, show someone else your mobile phone, get into cars while carrying a laptop and walk through sun-soaked rooms with highly polished floors, even while being buffeted by pulses of multicoloured light.

According to the video, it will also make you clear - confident - connected. Which sounds like the job description for a Microsoft major accounts manager, or possibly a mafia hitman.

Oh well, at least Microsoft can start printing up the baseball caps, T-shirts and coffee cups that journalists, partners and developers will be happily dropping into wastepaper bins within minutes of the official launch.

Oh, and the first beta will be available next month.®

Related stories

Longhorn following Unix on security?
Microsoft must woo partners
Black is white in Longhorn compatibility land
Now Microsoft 'decouples' Longhorn from .NET

Secure remote control for conventional and virtual desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.