Feeds

Japanese bank turns ATMs into one-armed bandits

Jackpot!

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

A Japanese bank is trying to get more punters to use cash tills by building in a fruit machine-style game. ATMs from Ogaki Kyoritsu Bank, due to go into service next month, will offer a game of chance to pass the time while customers wait for cash to be dispensed, Japan's Mainichi Daily News reports.

The ¥105 ($1) withdrawal fee of punters who get three sevens - a one-in-10 chance - is waived while those who ring up three golds in a line win a pay out of ¥ 1,000 ($9). There's a one-in-500 chance of this jackpot payout. It's not exactly scintillating but in a land where pachinko is a national pastime it might persuade the Japanese - who often carry round large amounts of cash - to flash the plastic more often.

"When it comes to ATMs, financial institutions eagerly compete to make them convenient," an Ogaki Kyoritsu Bank representative told the Mainichi Daily News. "Banks are part of the service industry. We want people to enjoy a 'feeling of excitement' with a sense of fun."

Japanese banks have come up with a variety of gimmicks - such as incorporating advanced biometric technology and locating machines in unusual location such as race courses - in an attempt to persuade customers into using their cash machines, the BBC reports. These efforts have had mixed success so far and it's tempting to think dropping steep withdrawal fees might be a more effective tactic. ®

Related stories

A cashpoint that gives you verbals
Japanese banks deploy biometric palm scanners
The chip and PIN insecurity card
Banks brace for cashpoint attack
ATMs in peril from computer worms?

Choosing a cloud hosting partner with confidence

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.