Feeds

Ebuyer promises to be better

No hostages to fortune here

  • alert
  • submit to reddit

Remote control for virtualized desktops

Ebuyer's new marketing boss has been telling El Reg what has changed at the etailer and why it is now taking customer service seriously.

The website offers cheap electronics and computer goods but fast growth led to serious customer service problems earlier this year. Earlier this year it emerged that Sheffield Trading Standards received 282 enquiries about the firm. The situation was not improved by a decision to switch all support to the website and no longer publish a phone number. In April phone support was switched back on.

Helen Slinger, head of marketing at ebuyer, said: "The business has been taken over by a new individual who wants to take the business forward - the onus is on us to build the infrastructure to take it to the next level."

Slinger said customer satisfaction was now much higher, and morale is better in the call centre because staff are dealing with happier customers. The company is making follow-up calls to check customers are satisfied with service received.

Asked if she could promise that the Register would receive no more complaints about ebuyer Slinger was too smart to give such a hostage to fortune.

She said: "I wish I could say that but given the nature of the business it's impossible. We are very conscious that customer satisfaction is the key to repeat business and we want customers buying regularly."®

Related stories

Etailers face tough times
Dabs.com threatens legal action over its own pricing cock-up
Women out-shop men online

Intelligent flash storage arrays

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.