Feeds

Bubbly O2 reduces churn

Bless 'em

  • alert
  • submit to reddit

Seven Steps to Software Security

O2 is managing to hang on to its punters and stop them ditching the cellco for a rival.

"The initiatives introduced to reduce churn [such as more competitive deals for punters] are demonstrating encouraging progress in both the pre-pay and contract markets," said O2 in a statement today.

News that O2 is managing to cut churn in the UK comes as it announced that it managed to add another 232,000 new punters in the three months to June, increasing the total number of UK punters to 14.6m - up 8 per cent on last year.

Even though numbers are increasing, the average amount each punter is spending (ARPU) in the UK is falling, down £2 on the previous quarter.

Despite this service revenue in the UK grew 3 per cent year-on-year.

Overall, O2 - which also operates in Germany and Ireland - added 646,000 customers in the first quarter taking the total number of punters to 24.6m.

Said O2 chief exec Peter Erskine: "All our mobile businesses have delivered another good quarter, driven by the continued growth of the customer base.

"The initial impact of our initiatives to reduce UK churn is encouraging, with short-term churn metrics improving for both our contract and pre-pay customer bases."

Yesterday, Virgin Mobile reported that it "continues to grow strongly and thrive" as it saw the number of users increase 21 per cent over the last year to 4.1m. ®

Related stories

Growth slows as Virgin Mobile 'thrives'
O2 wins £390m ambulance deal
O2 workers set to strike over pay
O2 sponsors white elephant
O2 trials mobile TV

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.