Feeds

Bulldog thumped for misleading boxing ad

Time to throw in the towel?

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Bulldog - the broadband company owned by telecoms giant Cable & Wireless that is facing growing discontent among customers - has received yet another bloody nose from the Advertising Standards Authority (ASA).

This time the ad watchdog ruled that the ISP failed to reveal service restrictions for its broadband service when it ran a radio ad featuring a make-believe boxing match.

A voiceover announced: "In the red corner we have standard broadband and in the blue corner we have Bulldog 4 Meg heavyweight broadband. Seconds out, round one."

A second voice said: "Heavyweight Bulldog is straight in there, no waiting around. Standard Broadband doesn't stand a chance."

A listened complained that the £10.50 a month service was limited to only eight hours online time (after which you had to buy additional time online) and believed this should have been made clear in the ad.

The ASA agreed.

"Although we recognised that the advertisement did not imply it was an unlimited service, we considered a time-based limitation of only eight hours online usage a month, plus the additional charges of £1.50 per hour after the initial eight hours, were significant conditions which should have been made clear in the advertisement.

"We further believed it was unfair to compare the advertisers' 4 Meg broadband service to other standard broadband services without stating those conditions," said the ASA today.®

Related stories

Bulldog faces Ofcom complaints
Bulldog removes 'best broadband provider' claim from website
ISPA wins assurances from Bulldog
ISPA contacts Bulldog over spike in customer complaints
Bulldog fingered for misleading radio ad

Internet Security Threat Report 2014

More from The Register

next story
You! AT&T! The only thing 'unlimited' about you is your CHEEK, growl feds
Man, we did everything but knock on their doors - carrier
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Watch out, Samsung and Apple: Xiaomi's No 3 in smartphones now
From obscurity to selling 19 million mobes a quarter
Brazil greenlights $200m internet cable to Europe in bid to outfox NSA
Only one problem: it won't make the slightest difference. And they know it
Wanna hop carriers with your iPad's Apple SIM? AVOID AT&T
Unless you want your network-swapping tech disabled for good, that is
Knocking Knox: Samsung DENIES vuln claims, says mysterious blogger is a JOKER
But YES, system does store encryption key on the device
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?