Feeds

Apple iTunes sells half a billion songs

Next 500m sold by end of year?

  • alert
  • submit to reddit

SANS - Survey on application security programs

Apple's iTunes Music Store has sold more than 500m songs, the iPod maker's web site revealed this morning.

The half-billion target was actually exceeded yesterday, 17 July, we can reveal.

Our modelling had anticipated the 500m mark to be passed late June or early July, but the growth rate isn't so far off the forecast, and the company is still on track to sell its billionth song in December, probably towards the end of the month.

If growth continues at its current rate, Apple with sell song number two billion next in ten months' time: May 2006.

Muddying the water slightly is Apple's own attempts to drive sales past the 500m mark, which included a monster giveaway to the buyer of download number 500m. Prizes included ten iPods, an 10,000-song iTunes gift card and an all-expenses paid trip for four to see Coldplay live. Apple also said it would hand over an iPod Mini and a 50-song bundle every 100,000 songs.

The promo was launched on 5 July, 12 days before the target was met.

Separately, the Wall Street Journal claims Apple is in talks with the major labels and independents for the rights to sell music videos through iTunes. The paper cites sources who point to a September debut and pricing set to be $1.99 a go.

That inevitably suggests a video iPod, and indeed there have been rumours that Apple is looking to compete with Sony's PSP in this regard. ®

Related stories

US legal music downloads up 187%
Motorola 'to debut' iTunes phone at UK's V Festival
Apple Euro iTunes stores sell 50m songs year one
No more mister nice guy: EMI, Sony-BMG revisit CD copy protection
Microsoft mulls music subscriptions
Napster vows to maintain premium pricing
Napster's Q4 loss swells as costs surge
Yahoo! declares! digital! music! price! war!

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.