Feeds

Online-only brands 'lack trust'

Says survey from firm which sells over the phone

  • alert
  • submit to reddit

SANS - Survey on application security programs

Despite the convenience of shopping online, nearly two out of three consumers prefer to buy a known and trusted brand that also exists offline, a new study claims.

A survey of over 1,000 customers by insurers Direct Line shows even though internet buying is surging in popularity, shoppers still do not trust online-only brands.

Only one in three feel as well-informed when purchasing goods online as they do when buying face-to-face or over the phone, while 83 per cent prefer access to an expert, a feature not inherent in web-based companies.

“Consumers today want the convenience of the internet and the comfort of knowing an expert is at the other end of the phone at any time,” said Emma Holyer, from Direct Line.

The survey found the attitude pervasive across all age groups, particularly among 25- to 34-year-olds, an audience typically more relaxed to brand affiliation.

Some 65 per cent of this group said they believe brand awareness to be a key factor when purchasing online.

Copyright © 2005, Startups.co.uk logo

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.