Feeds

Mobile content market is booming

Consumers fuel demand

  • alert
  • submit to reddit

Intelligent flash storage arrays

Consumer appetite for mobile downloads will fuel a €7.6bn market in 2006.

According to research from LogicaCMG, demand for mobile downloads will triple within the next year. Currently 20 per cent of mobile phone users download mobile content with that figure rising to 60 per cent by 2006, the firms

LogicaCMG's survey focused on mobile phone users in Europe, Asia Pacific, North and South America. It also revealed that the spending habits of mobile phone users will rise in the coming twelve months. The average monthly spend on mobile downloads per subscriber is €6.32 with 40 per cent of those surveyed expecting to increase their spending in the future.

The most popular downloads in the mobile content marketplace are ringtones, music and games. The popularity of these downloads is unlikely to change much in the coming year, but LogicaCMG found that news and sports downloads are likely to pick up a keen following, particularly in Europe.

Despite consumers demand for mobile downloads, the research showed that mobile operators need to make significant improvements to their services in order to benefit from this booming market. Ease of payment and content sharing were cited as key factors by respondents when considering downloading mobile content. Meanwhile, quick download times and network-based storage for content was also regarded as important. On the flip side though, 90 per cent of mobile phone users admitted that they are influenced by marketing promotions offered by their network operators.

Additionally 50 per cent of consumers are concerned about security, while 40 per cent were worried about overpriced content and mobile fraud.

"This survey proves that a substantial market for mobile content exists, with great opportunities for mobile operators worldwide," said Paul Gleeson, chief operating officer at LogicaCMG global telecoms. "Mobile phone users are starting to experiment with their phones' capabilities but, drawing a parallel with the popular SMS experience, it is clear that the service needs to be simple, safe and intuitive from initial browsing through to payment and download."

"To secure a share in this booming industry, mobile operators need to look at the bigger picture, building strong relationships with customers and content partners alike to deliver high-quality services that meet the markets' needs," he added.

© ENN

Related stories

Oz watchdog bans mobile porn
T-Mobile discovers new demographic: web users
Simpay halts mobile commerce project
Bango to float
Qualcomm readies Brew for Europe
Virgin trials mobile TV

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.