Feeds

Sprint delivers on 3G splurge

Live deployments begin

  • alert
  • submit to reddit

Build a business case: developing custom apps

Racing to catch up with Verizon's 3G rollout, Sprint says it will have its EV-DO service live in 60 markets by next spring. More than half of these should be live this month.

Sprint says it's focussing on airports and financial districts, so don't expect it to work in your neighborhood anytime soon - unless you live next to a runway or a skyscraper.

Sprint announced two PC cards and two plans. One option allows 40MB of downloads for $40 a month, up to a maximum of $90; the other is an unlimited data plan for $80 a month - a penny more than Verizon.

Speeds of 400kbps to 700kbps will be achievable, the company claims. So it's real 3G at last, and considerably faster than the first generation W-CDMA 3G networks launched in Europe and Asia.

But if potential customers find themselves confused, then Sprint only has itself to blame. When it launched its 10-times slower 1XRTT network three years ago, Sprint insisted on calling it 3G, and plastering a 3G logo on every compatible phone. While it's true that it's an ITU-blessed 3G, speeds were closer to 2.5G, and even Sprint's own executives admitted it was all a bit silly. At the time we speculated how Sprint's marketing team would sell EV-DO, but 3.5G it isn't.

Sprint is spending $3bn on bringing its network up to true 3G speeds. More details of the areas covered can be found here. ®

Related stories

HSPDA is faster 3G - in theory (but where are the phones?)
Qualcomm: WiMax isn't magic
Rosy future for Sprint-Nextel marriage
Sprint spends $3bn on 3G

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.