Feeds

Microsoft urges partners to make business app run

Must beat-off Oracle and SAP

  • alert
  • submit to reddit

Boost IT visibility and business value

Microsoft's head of business applications has appealed to partners to team-up and sell Microsoft's full suite of e-commerce software to beat-off Oracle and SAP.

Doug Burgum, senior vice president of Microsoft Business Solutions (MBS), said Friday companies who decide not to create their own internal MBS practice should work with others to offer customers the complete range of Microsoft applications and tools.

In making the appeal, Microsoft confirmed it is going after enterprise resource planning (ERP) and customer relationship management (CRM) opportunities in the enterprise space, having initially entered business applications some years back with a view to providing ERP and CRM for its staple small and mid-market customer base.

Burgum called it a "necessity" not a "nicety" for Microsoft to fight Oracle and SAP who are challenging Microsoft in portals, tools, platforms and business applications. "If you can deliver the full Microsoft stack you have a better opportunity to win the business," Burgum told Microsoft's Worldwide partner conference on Friday.

He stressed partners using MBS have won business in enterprise-level accounts, with deals in the $1.3bn range. Microsoft business applications made "clear enterprise wins" during Microsoft’s fourth fiscal quarter, with deals at major fashion apparel, film production and oil and gas companies according to Burgum.

As expected, Burgum also tried to sooth concerns over MBS's Project Green roadmap, saying it was something partners can bet their business on. Project Green, the integrated version of Microsoft ERP and CRM, will be delivered in two waves between 2005 and 2007 and then after 2008.

The first wave will see increased similarity between applications at the interface level while the second wave will bring greater convergence, with a single Software Development Kit (SDK) planned for partners building plug-ins to the suite.

Fresh from previewing Microsoft CRM 3.0 at TechEd Europe this month, Burgum told partners: "Green is here now. It can be sold with confidence because [it] all leads to the leading-edge technical solution down the road."

MBS has been beset by under-performing sales along with a shifting roadmap for Project Green. Acknowledging these problems, Burgum insisted Microsoft was in business applications for the long-term. "When Microsoft got into this... Microsoft understood that wasn't a sprint, it was more of a marathon or more like the Tour de France, where you get up each day and peddle some more miles."

He pledged Microsoft would spend a record amount on marketing and advertising for MBS during the coming fiscal year. ®

Related stories

Microsoft must woo partners
Microsoft's growing threat to biz app rivals
Microsoft confirms Navision acquisition
Microsoft Business Solutions gets new UK head

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.