Feeds

Microsoft urges partners to make business app run

Must beat-off Oracle and SAP

  • alert
  • submit to reddit

Website security in corporate America

Microsoft's head of business applications has appealed to partners to team-up and sell Microsoft's full suite of e-commerce software to beat-off Oracle and SAP.

Doug Burgum, senior vice president of Microsoft Business Solutions (MBS), said Friday companies who decide not to create their own internal MBS practice should work with others to offer customers the complete range of Microsoft applications and tools.

In making the appeal, Microsoft confirmed it is going after enterprise resource planning (ERP) and customer relationship management (CRM) opportunities in the enterprise space, having initially entered business applications some years back with a view to providing ERP and CRM for its staple small and mid-market customer base.

Burgum called it a "necessity" not a "nicety" for Microsoft to fight Oracle and SAP who are challenging Microsoft in portals, tools, platforms and business applications. "If you can deliver the full Microsoft stack you have a better opportunity to win the business," Burgum told Microsoft's Worldwide partner conference on Friday.

He stressed partners using MBS have won business in enterprise-level accounts, with deals in the $1.3bn range. Microsoft business applications made "clear enterprise wins" during Microsoft’s fourth fiscal quarter, with deals at major fashion apparel, film production and oil and gas companies according to Burgum.

As expected, Burgum also tried to sooth concerns over MBS's Project Green roadmap, saying it was something partners can bet their business on. Project Green, the integrated version of Microsoft ERP and CRM, will be delivered in two waves between 2005 and 2007 and then after 2008.

The first wave will see increased similarity between applications at the interface level while the second wave will bring greater convergence, with a single Software Development Kit (SDK) planned for partners building plug-ins to the suite.

Fresh from previewing Microsoft CRM 3.0 at TechEd Europe this month, Burgum told partners: "Green is here now. It can be sold with confidence because [it] all leads to the leading-edge technical solution down the road."

MBS has been beset by under-performing sales along with a shifting roadmap for Project Green. Acknowledging these problems, Burgum insisted Microsoft was in business applications for the long-term. "When Microsoft got into this... Microsoft understood that wasn't a sprint, it was more of a marathon or more like the Tour de France, where you get up each day and peddle some more miles."

He pledged Microsoft would spend a record amount on marketing and advertising for MBS during the coming fiscal year. ®

Related stories

Microsoft must woo partners
Microsoft's growing threat to biz app rivals
Microsoft confirms Navision acquisition
Microsoft Business Solutions gets new UK head

Protecting against web application threats using SSL

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.