Feeds

OFT wins pledge from premium rate scammer

Won't do it again, honest

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

The operators of a premium rate phone service have pledged not to rip-off punters again with empty promises that they won some "major prize".

London-based Churchcastle Limited - which traded as Fast Cash and UK Prize Bonanza - contacted 1.4m people telling them they'd won a fantastic prize.

In reality, all that was on offer was some holiday vouchers or other strings-attached coupons.

To claim their "prize", though, punters had to call a premium rate phone line costing £1.50 a minute. The calls lasted five minutes with each completed call costing £7.50.

More than 190,000 people called the bogus prize line, reported the Office of Fair Trading (OFT).

Said OFT exec director Penny Boys: "Misleading mailings such as these deceive consumers and damage the reputation of fair-dealing businesses using legitimate direct marketing techniques.

"We will continue to work with fellow enforcers to stamp out these practices." ®

Related stories

Phone scammers face £250k fine
ICSTIS bars rogue dialler operator
Telcos act to squeeze out 'few rotten apples'
UK phone scammers yet to pay fines
Watchdog fines prize call telco £100k
16 scammers fined £1.3m
Watch out, there be scammers about, warns watchdog

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
UK.gov pushes for SWIFT ACTION against nuisance calls, threatens £500k fines
DCMS seeks lowering of legal threshold to fight rogue firms
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.