Feeds

OFT wins pledge from premium rate scammer

Won't do it again, honest

  • alert
  • submit to reddit

Build a business case: developing custom apps

The operators of a premium rate phone service have pledged not to rip-off punters again with empty promises that they won some "major prize".

London-based Churchcastle Limited - which traded as Fast Cash and UK Prize Bonanza - contacted 1.4m people telling them they'd won a fantastic prize.

In reality, all that was on offer was some holiday vouchers or other strings-attached coupons.

To claim their "prize", though, punters had to call a premium rate phone line costing £1.50 a minute. The calls lasted five minutes with each completed call costing £7.50.

More than 190,000 people called the bogus prize line, reported the Office of Fair Trading (OFT).

Said OFT exec director Penny Boys: "Misleading mailings such as these deceive consumers and damage the reputation of fair-dealing businesses using legitimate direct marketing techniques.

"We will continue to work with fellow enforcers to stamp out these practices." ®

Related stories

Phone scammers face £250k fine
ICSTIS bars rogue dialler operator
Telcos act to squeeze out 'few rotten apples'
UK phone scammers yet to pay fines
Watchdog fines prize call telco £100k
16 scammers fined £1.3m
Watch out, there be scammers about, warns watchdog

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?