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AMD to drive dual-core downmarket

Moving into the mainstream?

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AMD will next month trim its Sempron chip prices as it moves to push its Athlon 64 X2 line down-market.

So claim mobo industry sources cited by DigiTimes. The Sempron tweaks will knock around ten per cent off each part's current 1000-chip batch price. The sources only mention the Sempron 2500+, but it seems unlikely AMD plans to adjust the price of a single product.

Early August will also see the arrival of the Athlon 64 X2 3800+ at $345 well below the single-core 3800+'s $373 price tag. That suggests AMD may be considering single-core Athlon 64 price reductions, or using prices to persuade customers to migrate to the dual-core version.

The cheapest X2 is currently the $537 4200+, which is not unreasonably more expensive than the single-core 4000+, priced at $482.

The Sempron revelation comes days after Intel formally added its 64-bit enabled Celeron D processors to its price list. The chips' release had been on the cards for some time, having been hinted at by the chip in February and announced early last month.

Joining Intel's price list are the Celeron D 351, 346, 341, 336, 331 and 326, clocked at 3.2, 3.06, 2.93, 2.8, 2.66 and 2.53GHz, respectively. The chips' prices are $127, $117, $103, $89, $79 and $73, the same as their comparably clocked, EM64T-less siblings.

DigiTimes' sources claim the Celeron D prices will come down on 24 July by between 5.4 per cent and 13.5 per cent.

Intel also ships an EM64T-less 3.2GHz Celeron D 350 at $127. Unlike the other, LGA775 Celeron Ds, the 350 uses the Socket 478 interconnect. ®

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