Feeds

Orange kills Wildfire - finally

Ashes to ashes

  • alert
  • submit to reddit

Remote control for virtualized desktops

Orange yesterday pulled the plug on its Wildfire voice recognition service.

The cellco had planned to terminate Wildfire at the end of May but delayed closure, in response to a barrage of complaints. It had underestimated the strength of feeling from loyal Wildfire fans - in particular blind and visually impaired users who relied on Wildfire to make their calls.

The cellco - owned by France Telecom - blamed declining numbers for its decision to ditch Wildfire.

Orange paid €148m ($142m) to acquire Wildfire Communications in April 2000.

The system drummed up an army of fans who relied on the voice activated system to take messages, place calls and store information.

Like a "real" PA, Wildfire also became familiar with punters' "personal requirements" the more they used it. ®

Related stories

Orange postpones Wildfire closure
Orange blasted for extinguishing Wildfire
Orange snuffs out Wildfire

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.