easyMobile.com - the discount mobilephoneco backed by no frills airline entrepreneur Stelios Haji-Ioannou - has ended its promo price offer and increased the cost of making calls for its punters.

The service launched in March with the cost of making UK calls set at 9p a minute with texts charged at 3p a throw.

However, easymobile said this was only an introductory offer and that charges would revert to 15p and 5p respectively from the summer.

In an email to users chief exec Frank Rasmussen told customers that the new charges would apply from today.

"There are no other pricing changes to our service or charges," he said, adding that the service "continues to be great value". ®

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