Bango - the UK outfit that helps companies flog content via mobile phones - has raised around £7m following its debut on London's Alternative Investment Market (AIM).
The IPO values Bango at £35m as it looks to capitalise on the increased interest in flogging content via mobiles.
The cash raised from the IPO is to be used to fund the company's expansion overseas and to help extend its business operation.
Said chief exec Ray Anderson in a statement: "We see this as an exciting step for the company, assisting us in increasing our profile internationally and exploiting our scaleable technology platform in new territories.
"We will be building on the successful relationships we already have with many content providers and network operators and we are expecting to see significant growth in the future." Which is nice. ®