Disney boffins discover Advertising food group

Kids urged to eat 3 decals daily

By Ashlee Vance, 22nd June 2005

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It's the kind of question we all face at one time or another. Is my child getting enough advertising in his daily diet?

Photos of kids with their Disney decals Thankfully, some of the smartest minds around have dedicated their lives to answering that essential query. Walt Disney's famed research and development team has developed edible decals that can be wrapped around any delectable. One prominent place for the yummy stickers is on kid-size tortillas from Mission Foods.

The idea, no doubt inspired by edible panties, lets youngsters get their mouths around a mouse and a fine snack at the same time. It also helps them form a lifelong bond with Disney's loveable characters.

The best part about the decals is that they're a great value.

"To receive one (1) package of Edible Disney Tortilla Decals (20 images per package), please write your full name and address on a 3 x 5 card and simply send it along with a check or money order for $1.85 (shipping and handling) made payable to Edible Disney Tortilla Decals," Mission Foods said.

And the female mice aren't being left out of the show. There's a handy recipe for Minnie's Mini Pizza-dillas.

Disney and MissionFoods have a strong relationship, with a Cocina Cucomonga Mexican Grill open at Disneyland.

The whole situation is reminiscent of McDonald's infamous I-AM-ASIAN web site. Many of you will be displeased to learn that the site is still fully functional.

Should anyone discover exactly what the decals are made of, we'd love to know. Mission Foods declined to return our phone calls seeking comment. Also, we assume that "kid size tortillas" means small tortillas as opposed to ones you can wrap around a child.

So go ahead and shell out a few pennies to help Disney celebrate its 50th anniversary in conjunction with Mission Foods. The companies are open for business here. ®