Feeds

Larry Ellison branded storage absent at Oracle

CEO can't sell himself on new kit

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Larry Ellison has poured millions into his personal storage start-up Pillar Data, but it turns out that not even Larry's Own is good enough for Oracle - at least not yet.

Oracle is sticking with Network Appliance and EMC for the time being instead of picking up competing systems from Pillar. That's a tough rub for a company Ellison funded with $150m. You'd think that kind of cash would at least buy a customer quotation in an Oracle press release.

Pillar's inability to push NetApp out of Oracle is an especially painful blow. Pillar has billed itself as a cheaper, more efficient alternative to NetApp - the leader in network attached storage (NAS). Oracle's snub of Pillar gave NetApp some room to gloat.

"Oracle remains a strategic NetApp partner and an important customer - neither of our Oracle relationships has been affected by other entries into the storage space," said Eric Brown, PR director at Network Appliance.

Oracle declined to comment other than to say all is well with NetApp and EMC. Pillar vowed to "earn its stripes" and try and win Oracle's business just like it would any other customer.

Oracle and NetApp are close partners to be sure, and it's not like a start-up could change this relationship overnight. The two companies proudly say that they run on each others' technology, which means each company's kit is well entrenched in the other's data center.

Pillar, however, has had plenty of time to work the Ellison angle on Oracle. It's been hiding in a stealth cocoon for four years, blossoming last week as a new storage contender. Every story about the company mentioned Ellison's involvement again and again and again. Didn't the Oracle IT department get the message? ®

Related stories

Larry Ellison's storage toy goes after EMC and NetApp
Sun buys $50m worth of NAS software IP
The evolution of the data center
IBM moves the database goalposts
McNealy: Microsoft needs Sun to beat IBM and Red Hat

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.