Feeds

Larry Ellison branded storage absent at Oracle

CEO can't sell himself on new kit

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

Larry Ellison has poured millions into his personal storage start-up Pillar Data, but it turns out that not even Larry's Own is good enough for Oracle - at least not yet.

Oracle is sticking with Network Appliance and EMC for the time being instead of picking up competing systems from Pillar. That's a tough rub for a company Ellison funded with $150m. You'd think that kind of cash would at least buy a customer quotation in an Oracle press release.

Pillar's inability to push NetApp out of Oracle is an especially painful blow. Pillar has billed itself as a cheaper, more efficient alternative to NetApp - the leader in network attached storage (NAS). Oracle's snub of Pillar gave NetApp some room to gloat.

"Oracle remains a strategic NetApp partner and an important customer - neither of our Oracle relationships has been affected by other entries into the storage space," said Eric Brown, PR director at Network Appliance.

Oracle declined to comment other than to say all is well with NetApp and EMC. Pillar vowed to "earn its stripes" and try and win Oracle's business just like it would any other customer.

Oracle and NetApp are close partners to be sure, and it's not like a start-up could change this relationship overnight. The two companies proudly say that they run on each others' technology, which means each company's kit is well entrenched in the other's data center.

Pillar, however, has had plenty of time to work the Ellison angle on Oracle. It's been hiding in a stealth cocoon for four years, blossoming last week as a new storage contender. Every story about the company mentioned Ellison's involvement again and again and again. Didn't the Oracle IT department get the message? ®

Related stories

Larry Ellison's storage toy goes after EMC and NetApp
Sun buys $50m worth of NAS software IP
The evolution of the data center
IBM moves the database goalposts
McNealy: Microsoft needs Sun to beat IBM and Red Hat

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.