Feeds

Eircom launches sometimes-on broadband

Flexible entry

  • alert
  • submit to reddit

Intelligent flash storage arrays

Eircom has launched a new 'time-based' product offering high-speed internet access for €1 per hour as part of its drive to get more people to switch to broadband.

The "Eircom Broadband Time" service is aimed at dial-up users who have yet to be persuaded that broadband is for them. The product, which will be normally priced at €24.99 per month for 20 hours usage, is initially available for a reduced cost of €19.99 per month for first time customers who sign up to a six month contract between July and September.

The telecom said in a statement that customers availing of the new product would be charged €0.04 per minute for additional usage after the 20-hour allowance.

Though the service does represent one of the lowest priced broadband options in Ireland, it's worth noting that the price of Eircom's entry level residential broadband service - which has no time restriction - will sell for just €29.99 per month for customers that sign up between July and September 2005, or just €10 more per month than the new time-based product. Even when the promotional prices end, Eircom's time sensitive service will cost only €15 less per month than the company's standard service.

An Eircom spokesperson argued that the service was not aimed at existing broadband customers seeking a lower-priced option. Instead, Eircom hopes to lure reluctant dial-up users to broadband, who in time are expected to migrate to a product with no time restrictions.

"Our research indicates that there is a demand for a more flexible entry level broadband product," added Eircom's commercial director, David McRedmond. "Eircom's Broadband Time product will attract lighter internet users who have yet to experience Broadband. Eircom's wholesale price reductions and promotional subsidies for other operators will further increase competition and growth in the Broadband market."

Importantly, Eircom Broadband Time also eliminates the often-touted 'always-on' benefit of broadband, since customers will be required to activate and deactivate their broadband connection as needed. Another feature of the service is an automatic shutdown of the high-speed link to the web after 10 minutes of inactivity, to ensure that customers don't accidentally stay online longer than planned. What's more, a service on the Eircom homepage will alert users to how long they have been on-line in a given month.

"This is the fifth major initiative Eircom has announced on Broadband in the past seven months, keeping our commitment of making broadband available to as many people as possible, as quickly as possible and as affordably as possible," added Redmond.

Eircom also announced that it is introducing price reductions for other operators wishing to support the new services. A wholesale price of €12.55 will be offered for up to 20 hours usage for the time-based service and promotional subsidies of for €115 per customer, payable to other operators.

The new services follow in the wake of a number of broadband initiatives announced by the firm in 2005. Earlier this year the company announced that it was extending broadband rollout to 200 more exchanges in Ireland and it also set a new target of 500,000 high-speed Internet users by the end of December 2007.

Copyright © 2005, ENN

Related news

ALTO seeks Eircom break-up
Wi-Fi network covers Cork City
Ireland one of most expensive countries for broadband
Eircom to double broadband speeds

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.