Feeds

BT - an apology

Ongoing confusion over BT Fusion

  • alert
  • submit to reddit

Boost IT visibility and business value

Earlier this week The Register reported on the launch of BT's new mobile-cum-landline phone - BT Fusion.

At the time we said the name was dreamt up by those free thinkers at its "creative boutique". However, we now accept that this was wrong and the brand name was actually dug out and reprocessed by the telco's "Recycling Old BT Names and Logos Department".

For BT Fusion used to be name of the telco's "converged voice & data office communications system", which has since been renamed IP Office and is sadly no longer available.

Snag is, there are still BT punters out there with old BT Fusion systems (not to be confused with the BT Fusion phone, btw) and they're...well, to put it bluntly...confused.

Said one: "When I first read this announcement [of the new BT Fusion phone] my first thought was 'So what the hell am I supposed to call my current BT Fusion system?'

"It's going to cause lots of confusion when we call up BT to complain about our Fusion system being broken again only to be asked if we're sure that we have BT Broadband."

Confused? ®

Related story

BT unveils Bluephone - finally
BT 'BluePhone' Fusion is better than Skype because...?
BT salvages new identity from corporate scrapheap
Last post for BT's trumpet bloke

Seven Steps to Software Security

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.