Nvidia 'prunes prices' to boost demand

Quiet period

fingers pointing at man

Expect Nvidia-based graphics cards to get cheaper as price cuts said to have been made by the chip maker filter through to board prices.

According to sources from Taiwan's graphics card manufacturing community, cited by DigiTimes, Nvidia recently trimmed the prices of its GeForce 6600, 6200, FX5200 and MX4000 series, by between $1 and $15 per chip.

The biggest cuts were made to the price of its GeForce 6200 with TurboCache, a low-end part pitched at system integrators as an alternative to integrated chipsets' on-board graphics engines.

According to the sources, the cuts were made to increase demand during one of the market's more quiet periods. Some reports suggest that any increase in shipment volumes will not offset the reduced prices, harming Nvidia's Q3 revenues. The company's third quarter comes to a close at the start of August. ®

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