Feeds

Nvidia 'prunes prices' to boost demand

Quiet period

  • alert
  • submit to reddit

Expect Nvidia-based graphics cards to get cheaper as price cuts said to have been made by the chip maker filter through to board prices.

According to sources from Taiwan's graphics card manufacturing community, cited by DigiTimes, Nvidia recently trimmed the prices of its GeForce 6600, 6200, FX5200 and MX4000 series, by between $1 and $15 per chip.

The biggest cuts were made to the price of its GeForce 6200 with TurboCache, a low-end part pitched at system integrators as an alternative to integrated chipsets' on-board graphics engines.

According to the sources, the cuts were made to increase demand during one of the market's more quiet periods. Some reports suggest that any increase in shipment volumes will not offset the reduced prices, harming Nvidia's Q3 revenues. The company's third quarter comes to a close at the start of August. ®

Related stories

ATI GPU to be first X part
ATI to launch R520 '26 July'
MS patches XP for HD video acceleration
ATI slashes Q3 sales forecast
Nvidia preps GeForce 7800 GFX
Nvidia posts record revenues

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.