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Heineken pops the top on free music downloads

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Dutch brewer Heineken, whose beer once famously refreshed the parts other beers couldn't reach, is to give away music downloads.

The tracks comes courtesy of UK digital music pioneer Wippit. Packs of the brewer's four-packs and six-packs, and its 24-bottle boxes branded with the World Gigs label all contain a download code. Just text the code to Wippit and you'll receive a free download e-voucher on your phone. Enter the voucher code on the Heineken World Gigs website and you're away.

In our book, anyone who can text a promo code and the word 'pack' to a five-digit number after downing 24 lager stubbies deserves a free MP3 track. Apparently the code is printed inside each pack, so there's no point hurrying down to your local offy/bottleshop with a pen and paper. Heineken also limits punters to no more than three free downloads a week, which is one heck of a lot of booze.

It's also the price of three text messages, so the tracks aren't quite as 'free' as the partners would have us believe - especially if you weren't planning to buy the beer in any case. But they're still pretty cheap.

The packs also provide the opportunity to win tickets to Heineken World Gigs-sponsored concerts around the globe, including the Montreux Jazz Festival - nice - Sydney's Vibes Festival and Amsterjam in New York. The World Gigs promo runs from now through to the end of September.

Altogether now: "The waw'a in Madgowka don't taste like wot i' orta..." ®

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