Feeds

Sierra to axe Voq Pro smart phone

Enjoyed only 'limited success'

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Sierra Wireless is to drop its Voq Pro smart phone, the company announced today, citing the product's "limited success" as one of the factors behind the move.

Sierra Voq ProSierra operates primarily in the embedded radio market - building a successful line of cellular network PC Cards, for example - and it said it wants to focus its efforts on those markets.

Based on Windows Mobile, the Voq Pro was notable for its phone-like design at a time when most Windows Mobile devices opted for bulky, more PDA-like casings. It also sported an innovative fold-out QWERTY keypad. The Voq Pro was first demonstrated in October 2003, but didn't ship until the following year.

Alas, by the time it went on sale, there were a range of better products on the market, variously aimed at folk who simply want a candybar handset, a more PDA-like device or a machine with a full keyboard. Sierra also missed the boat on the growing demand for camera phones, and failed to include Bluetooth. The Voq's unfinished-looking design didn't do it any favours either.

Earlier this year, Sierra was challenged with a class action lawsuit that alleged the company had failed in its duties to its shareholders by launching the Voq, a product, the lawsuit alleged, the company knew to be "flawed". According to the law firm behind the action, Lerach Coughlin, the case is still pending.

"To proceed with the Voq is no longer the best use of our resources," said Sierra president and CEO David Sutcliffe. "We will now seek the most effective exit, whether by divestiture or by termination of the initiative." ®

Related stories

Sierra sued over 'flawed' Voq smart phone
Alien smartphone lands in Netherlands
MS plucks Sierra Wireless for smartphone

Related review

Voq Pro smart phone

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.