Feeds

Reading FC gets new sponsor

Printer firm backs the mighty Royals

  • alert
  • submit to reddit

Kyocera Mita is the new shirt sponsor of Reading Football Club, replacing distributor Westcoast which has backed the club for the last six years.

The cost of the deal was not revealed but it is the largest corporate sponsorship in the club's history.

Tracey Rawling Church, marketing boss at Kyocera UK, said: "We expect our partnership to provide valuable benefits for all concerned, especially our employees and channel partners, who we are sure will enjoy the excellent facilities at the Madejski Stadium."

Kyocera's UK offices are less than a mile from the Madejski Stadium and the printer firm already sponsors the East Stand. ®

Related stories

Reading Football Club turns computer dealer
Kyocera offers iPod Mini-matching digicams
Carlyle and Kyocera dig deep into DDI Pocket

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.