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Cisco restructures into theatres

More Dad's Army than amateur dramatics

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Networking giant Cisco is restructuring itself to align with four geographical areas or "theatres".

Its business will now be run within: Emerging markets, European markets and United States and Canada. The existing Asia Pacific and Japan theatre will not change.

Ex-UK MD and channel specialist Paul Mountford is taking charge of Emerging markets. Chris Dedicoat takes the reins in Europe while Robert Lloyd, currently European boss, moves to United States and Canada.

Keith Goodwin, currently running US and Canada will take worldwide control of channel strategy. The new theatres come into effect on 31 July 2005.

Rick Justice, vice president of worldwide field operations, said the first priority was growth: "The new organizational structure positions us to extend our growth opportunities, with a greater emphasis on emerging markets while keeping a solid focus on our established markets." The company said the emerging markets theatre would allow it to focus on areas "investing aggressively in new networking capabilities" and help it "shape demand and accelerate growth for years to come."

Currently Cisco is divided up into five areas: US, Americas International, EMEA, Asia Pacific and Japan. The changes will allow it to focus better on emerging markets. Cisco will continue to report revenue by geography until Q1 of 2006 when it will switch to reporting by the three theatres.

More details on Cisco's website here

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