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Skype enables video calling

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Skype users can now download a free plug-in from Dialcom that will enable video conferencing using the Skype P2P engine. The Spontania Video4skype, allows any users with a webcam connected to their PCs and a Skype account and broadband internet access, to make video-calls using the Skype client.

Dialcom’s Sponania video plug-in is designed to be integrated with any third party VoIP system and Skype just happens to be the first. We’re not quite sure what the business model for Dialcom is, but perhaps, like Skype, there will later be paid versions and add-on sales.

In the meantime, Skype has signed more than 1,800 affiliate websites that will share web traffic with Skype and that’s just after a test period with its affiliate program.

The deal is that Skype will reward websites with commissions of up to 10 per cent of its own store purchase revenues when a buyer comes from their site. The referral period credits publishers for all purchases made from return visits to the Skype Store for up to 30 days after the original click.

The operation will also work in reverse with Skype able to route upwards of its 39 million users to other sites through advertising links.

Skype has partnered with a select group of super affiliates, sites with millions of registered users, including: 192.com, aSmallWorld, Firstream, LunarStorm Sweden, LunarStorm United Kingdom, MyFamily.com, Passado, SpyMac and SuperEva.

Skype’s VoIP system has more than 39 million registered users, increasing by more than 150,000 new users per day.

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Faultline is published by Rethink Research, a London-based publishing and consulting firm. This weekly newsletter is an assessment of the impact of the week's events in the world of digital media. Faultline is where media meets technology. Subscription details here.

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