BT has cut the cost of migrating broadband users onto unbundled phone lines.

The promo offer kicks off on July 1 and means that the wholesale cost of migrating punters onto unbundled lines from its own wholesale broadband products will fall 42 per cent from £34.86 to £20.00 (ex VAT).

The snag is that this year-long offer only applies to local loop unbundling (LLU) operators migrating customers "in bulk per exchange".

So, what constitutes "bulk" migration? No idea. And neither, it seems, does BT's press office.

We're still waiting to hear back from them on the details of the scheme and whether it really is, as BT Wholesale boss Paul Reynolds says, a further sign that the telco is "fully committed to seeing LLU a success".

Or, is this just an attempt by BT to grab a few favourable headlines ahead of Ofcom's latest instalment in the 18 month-long Telecoms Review? ®

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