Feeds

Wanadoo broadband - 'you can go faster for less'

Says ad watchdog

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Wanadoo UK - in the good old days it used to be called Freeserve - has been ticked off for bragging about its broadband service.

Its ad claiming "You can't go faster for less" just simply isn't true, according to the UK's advertising watchdog responding to a complaint from BT.

Sifting through all the information available, the ASA found that "at least one provider's offer would be cheaper" than Wanadoo's overblown claim.

And since Wanadoo's brag "was an absolute one" leading punters to think it was "a price promise that the advertisers were the cheapest provider of 1Mbps broadband", the ASA had no choice but to rule that the ad was a load of old tosh.

Even three spreadsheets jam-packed with comparative facts and figures wasn't enough to convince the Advertising Standards Authority (ASA) that Wanadoo was telling the truth.

Elsewhere, cableco NTL also received a public flogging from the ASA - and just 'cos it advertised its internet service in an area where it doesn't supply broadband.

In March one of Wandoo's TV commercials was banned for being "irresponsible" because it might encourage youngsters to play in scrapyards. The ad showed teenagers frolicking, flirting and snogging among wrecked and mangled cars.®

Related stories

'Irresponsible' Wanadoo TV ad banned
Telewest belted for 'spoof' mailshot
V Two One told to pull 'UK's cheapest ISP' claim
Wanadoo comes a cropper for 'full speed' broadband ad

The essential guide to IT transformation

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.