Feeds

Wanadoo broadband - 'you can go faster for less'

Says ad watchdog

  • alert
  • submit to reddit

Security for virtualized datacentres

Wanadoo UK - in the good old days it used to be called Freeserve - has been ticked off for bragging about its broadband service.

Its ad claiming "You can't go faster for less" just simply isn't true, according to the UK's advertising watchdog responding to a complaint from BT.

Sifting through all the information available, the ASA found that "at least one provider's offer would be cheaper" than Wanadoo's overblown claim.

And since Wanadoo's brag "was an absolute one" leading punters to think it was "a price promise that the advertisers were the cheapest provider of 1Mbps broadband", the ASA had no choice but to rule that the ad was a load of old tosh.

Even three spreadsheets jam-packed with comparative facts and figures wasn't enough to convince the Advertising Standards Authority (ASA) that Wanadoo was telling the truth.

Elsewhere, cableco NTL also received a public flogging from the ASA - and just 'cos it advertised its internet service in an area where it doesn't supply broadband.

In March one of Wandoo's TV commercials was banned for being "irresponsible" because it might encourage youngsters to play in scrapyards. The ad showed teenagers frolicking, flirting and snogging among wrecked and mangled cars.®

Related stories

'Irresponsible' Wanadoo TV ad banned
Telewest belted for 'spoof' mailshot
V Two One told to pull 'UK's cheapest ISP' claim
Wanadoo comes a cropper for 'full speed' broadband ad

Choosing a cloud hosting partner with confidence

More from The Register

next story
You! AT&T! The only thing 'unlimited' about you is your CHEEK, growl feds
Man, we did everything but knock on their doors - carrier
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Watch out, Samsung and Apple: Xiaomi's No 3 in smartphones now
From obscurity to selling 19 million mobes a quarter
Brazil greenlights $200m internet cable to Europe in bid to outfox NSA
Only one problem: it won't make the slightest difference. And they know it
Wanna hop carriers with your iPad's Apple SIM? AVOID AT&T
Unless you want your network-swapping tech disabled for good, that is
Knocking Knox: Samsung DENIES vuln claims, says mysterious blogger is a JOKER
But YES, system does store encryption key on the device
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?