Feeds

O2 sponsors white elephant

Cheerio 'Millennium Dome', hello 'The O2'

  • alert
  • submit to reddit

The essential guide to IT transformation

O2 has confirmed it is to sponsor London's most prominent white elephant by renaming The Millennium Dome "The O2".

The mobilephoneco - which is axing some 500 jobs including some 200 IT staff as part of a major restructuring - is spending £6m a year for its tie-up with London's big tent.

Teaming up with giant entertainment group Anschutz Entertainment Group (AEG), O2 intends to help rejuvenate The Dome and surrounding area. The Dome - sorry, "The O2" is due to be re-open in 2007 providing a venue for music, shows and sports events.

As part of the deal, O2 will be able to provide this content to its punters - something execs believe will be important as they try to hang on to their existing users.

A spokesman for O2 shrugged off claims that it was sponsoring a monument of ridicule. "This is a bold move," he said, "and is in keeping with our emphasis to back music and entertainment."

The venue is also expected to sport a massive "O2" logo on its dome-shaped roof. ®

Related stories

O2 to axe 500 jobs...
200 IT workers face O2 axe
CWU 'shocked and dismayed' at O2 job losses
O2 goes down the pan
O2 trials mobile TV
O2 and EasyAir avoid High Court spat
O2 gets protective over 'bubbles'
O2 creates 1,500 Glasgow jobs

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.