Feeds

Paris Hilton burger cavort crashes website

Stampede to watch 'soft-core' TV ad

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Paris Hilton punts burgerOver-excited males flocking to see a controversial TV ad featuring highly-talented heiress Paris Hilton cavorting in a bikini atop a Bentley with a sponge, a hose and a Spicy BBQ Burger brought down the Carl's Jr. website specifically set up to promote the soft-core meatfest.

According to Reuters, the company's servers went down quicker than Hilton herself as a stampede of men rushed to ogle the "seductive swimsuit-clad socialite doused in suds". The offending ad - promoting the Carl's Jr. Spicy BBQ Burger - premiered on US TV last Thursday. It features Hilton generally making a fool of herself with the aforementioned accessories before tucking into a juicy Carl's Jr. burger, while singer Eleni Mandell's "sultry version of Cole Porter's 'I Love Paris' pulsates throughout". Phwooooar!

Why on earth anyone would bother checking out Paris Hilton with her clothes on is anyone's guess, since practically every bloke on the planet has seen her going at it like a two-bit hussy in the highly-regarded "Paris Hilton gets naked then gets shagged senseless" internet skinflick.

Still, Carl's Jr. will doubtless be delighted at the coverage it's been getting for the commercial - or will it? The LA Times reports that the whole exercise may backfire on the burger chain if outraged viewers from the Parents Television Council (PTC) manage to mobilise themselves in defence of decency and the American way of life.

PTC research director, Melissa Caldwell, thundered: "This commercial is basically soft-core porn. It's inappropriate for television." Actually, she's right - it is basically soft-core porn. Whether or not it's suitable for TV is a matter for debate and ultimately the Federal Communications Commission.

And if the campaign does survive the onslaught of scandalised parents, what are the other implications for Carl's Jr? Well, Peter Sealey, adjunct marketing professor at UC Berkeley, reckons that "although the ad might be remembered by viewers, it might ultimately hurt the Carl's Jr. brand".

Sealy told the LA Times: "This is the ultimate in bimbo advertising. If you are Hooters and you have buxom young waitresses, that's fine. But Carl's Jr. is more mainstream. They've got families going in there."

Which is, as we all know, a complete load of cobblers. Paris Hilton gets down and dirty with a sponge, the whole thing kicks off in the media and before you know it you've got a boardroom full of execs looking very pleased with themselves.

Not, though, as pleased as Paris looks in the ad. As well she might - the Carl's Jr. Spicy BBQ Burger is absolutely enormous... ®

Bootnote

You can judge for yourselves here. The servers were down for four hours over the weekend, Reuters says, so don't blame us if you can't get an eyeful of Paris.

Related stories

UK teens fail to embrace net porn
Paris Hilton's Sidekick hacked
LA court demolishes Paris Hilton
Limp Bizkit lead claims hackers stole his sex video
Charlotte Church topless pic busts onto mobes

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.