Feeds

Email marketing set to grow

Good news for spammers, sorry - email marketeers...

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Email marketing in the UK is set to enjoy strong growth this year thanks to rising demand and a move to third party solutions rather than in-house systems.

Researchers from E-consultancy believe the UK market will grow 25 per cent from £120m in 2004 to £148m this year. This growth is despite price pressure on basic delivery services.

Strong demand from eccommerce firms, media and publishing, financial services, technology and travel and leisure companies will help grow the market. Although there is price pressure on basic services, providers are increasingly offering additional services like strategy and copy writing.

The number of players is expected to shrink this year as US firms look for acquisiton targets and existing European players decide to consolidate rather than compete in an increasingly commoditised market.

More details from E-consultancy here.
®

Related stories

FTC wants to tweak CAN-SPAM Act
UK IT bosses confused about governance
Watchdog groans as email hoax returns to life

Choosing a cloud hosting partner with confidence

More from The Register

next story
Webcam hacker pervs in MASS HOME INVASION
You thought you were all alone? Nope – change your password, says ICO
You really need to do some tech support for Aunty Agnes
Free anti-virus software, expires, stops updating and p0wns the world
Meet OneRNG: a fully-open entropy generator for a paranoid age
Kiwis to seek random investors for crowd-funded randomiser
USB coding anarchy: Consider all sticks licked
Thumb drive design ruled by almighty buck
Attack reveals 81 percent of Tor users but admins call for calm
Cisco Netflow a handy tool for cheapskate attackers
Privacy bods offer GOV SPY VICTIMS a FREE SPYWARE SNIFFER
Looks for gov malware that evades most antivirus
Patch NOW! Microsoft slings emergency bug fix at Windows admins
Vulnerability promotes lusers to domain overlords ... oops
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.