Feeds

Email marketing set to grow

Good news for spammers, sorry - email marketeers...

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Email marketing in the UK is set to enjoy strong growth this year thanks to rising demand and a move to third party solutions rather than in-house systems.

Researchers from E-consultancy believe the UK market will grow 25 per cent from £120m in 2004 to £148m this year. This growth is despite price pressure on basic delivery services.

Strong demand from eccommerce firms, media and publishing, financial services, technology and travel and leisure companies will help grow the market. Although there is price pressure on basic services, providers are increasingly offering additional services like strategy and copy writing.

The number of players is expected to shrink this year as US firms look for acquisiton targets and existing European players decide to consolidate rather than compete in an increasingly commoditised market.

More details from E-consultancy here.
®

Related stories

FTC wants to tweak CAN-SPAM Act
UK IT bosses confused about governance
Watchdog groans as email hoax returns to life

Build a business case: developing custom apps

More from The Register

next story
14 antivirus apps found to have security problems
Vendors just don't care, says researcher, after finding basic boo-boos in security software
'Things' on the Internet-of-things have 25 vulnerabilities apiece
Leaking sprinklers, overheated thermostats and picked locks all online
Only '3% of web servers in top corps' fully fixed after Heartbleed snafu
Just slapping a patched OpenSSL on a machine ain't going to cut it, we're told
How long is too long to wait for a security fix?
Synology finally patches OpenSSL bugs in Trevor's NAS
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Israel's Iron Dome missile tech stolen by Chinese hackers
Corporate raiders Comment Crew fingered for attacks
Roll out the welcome mat to hackers and crackers
Security chap pens guide to bug bounty programs that won't fail like Yahoo!'s
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Researcher sat on critical IE bugs for THREE YEARS
VUPEN waited for Pwn2Own cash while IE's sandbox leaked
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.