Feeds

ATI chooses 'CrossFire' for SLi-rival moniker?

Trademark application

  • alert
  • submit to reddit

ATI may have let slip the name of its upcoming multi-GPU rendering technology. On 5 May, it filed to have the phrase 'ATI CrossFire' and the word 'CrossFire' registered as trademarks.

ATI CrossFire logo?

Of course, the registration could have nothing to do with ATI's answer to Nvidia's SLi, but the word it's attempting to trademark has a certain resonance with what ATI is trying to achieve. It clearly has gaming connotations, and the idea of converged gunfire works as a metaphor for images rendered by multiple GPUs coming together.

You can imagine the 'Get caught in CrossFire' ad slogans already.

ATI's multi-GPU system is expected to be launched shortly, possibly as early as next week we hear, with a formal outing at Computex Taipei the week after.

ATI may also launch its R520 chip next week, though some reports talk of its shipping much later in the year. Either way, it's likely the R520 will support CrossFire - if such is its name. It has been claimed recently that ATI's system requires only one card to support it - the 'slave' card can be any relatively recent ATI board.

The system is believed to use a tile-based rendering system to reduce board-to-board bandwidth requirements and better partition the c-operative rendering. With tiles, it's much easier to allow for a much less powerful slave, rather than simply allot 50 per cent of the image to each GPU.

ATI is also expected to announce updated AMD and Intel-oriented chipset products next month. ®

Related stories

Crytek: new ATI chip will support Shader 3.0
Nvidia posts record revenues
Nvidia to launch G70 'at Computex'
ATI Tech weakness hands opportunity to Nvidia
ATI multi-card rendering details emerge
Intel snatches mobile graphics lead from ATI
ATI top-end GPUs to win back 'channel leadership'
ATI to update AMD, Intel chipsets 'in June'

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.