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PC prices continue to fall

Europeans enjoying more for less

Prices for desktop computers continued to fall through the first quarter of the year with three out of ten machines now selling for less than €500.

Researchers at Context looked at indirect sales business and consumers in eight European countries. The trend was most advanced in Sweden where more than half of computers sold in the frist three months of the year went for less than €500.

Falling prices began to hit mid-range machines - sales of PCs priced between €800 and €1,000 fell from just over 15 per cent in the third quarter of 2004 to 8.9 per cent in the first quarter of 2005.

In the first quarter of 2004 12.9 per cent of computers sold cost less than €500 while sales of machines costing more than €1,000 made up 15.1 per cent of the market.

By contrast, in the first quarter of 2005 31.8 per cent of desktops purchased cost less than €500 and only 7.3 per cent cost more than €1,000. ®

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