Feeds

easyMobile.com takes aim at easymobile

Brand wars

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Stelios Haji-Ioannou is threatening legal action against a Welsh business unless it ditches its name.

Dave Evans runs a company called Esus which trades under the name easymobile. Up and running since 2003, Evans employs some 50 people in Swansea and Port Talbot, reports Ananova.

Stelios finally began accepting punters for his no-frills cellco easyMobile.com in March this year. But as someone highly protective of his brand, he's given Evans just ten days to change the name of his business - or face legal action.

But it seems Evans won't give up without a scrap.

He told Ananova: "I'm extremely angry about this and I'm going to fight it all the way. It's as if his company thinks it has a monopoly on the word easy."

A spokesman for easyGroup said the company had had spent a lot of money building up rights in the use of the name 'easy'.

"We will always vigorously defend our intellectual property in order to protect both our brand and consumers lest they should be confused into thinking that a company using the name easy is part of the easyGroup when, in reality, it is not," he told us.

In February Orange kicked off a high court claim against easyMobile.com claiming that its use of the colour orange clashed with Orange's use of orange.

Stelios' response was to the point. "I will see them in court, he said.

"It is our right to use our own corporate colour for which we have become famous during the last 10 years. We have nothing to be afraid of in this court case." ®

Related stories

Easymobile denies it's a 'flop'
O2 gets protective over 'bubbles'
Fresh undercuts discounted easyMobile tariffs
Virgin Mobile slags off easyMobile...
easyMobile launches - finally
CPW halves cost of mobile phone calls
EasyMobile keeps schtum on tariffs

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.