Feeds

easyMobile.com takes aim at easymobile

Brand wars

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Stelios Haji-Ioannou is threatening legal action against a Welsh business unless it ditches its name.

Dave Evans runs a company called Esus which trades under the name easymobile. Up and running since 2003, Evans employs some 50 people in Swansea and Port Talbot, reports Ananova.

Stelios finally began accepting punters for his no-frills cellco easyMobile.com in March this year. But as someone highly protective of his brand, he's given Evans just ten days to change the name of his business - or face legal action.

But it seems Evans won't give up without a scrap.

He told Ananova: "I'm extremely angry about this and I'm going to fight it all the way. It's as if his company thinks it has a monopoly on the word easy."

A spokesman for easyGroup said the company had had spent a lot of money building up rights in the use of the name 'easy'.

"We will always vigorously defend our intellectual property in order to protect both our brand and consumers lest they should be confused into thinking that a company using the name easy is part of the easyGroup when, in reality, it is not," he told us.

In February Orange kicked off a high court claim against easyMobile.com claiming that its use of the colour orange clashed with Orange's use of orange.

Stelios' response was to the point. "I will see them in court, he said.

"It is our right to use our own corporate colour for which we have become famous during the last 10 years. We have nothing to be afraid of in this court case." ®

Related stories

Easymobile denies it's a 'flop'
O2 gets protective over 'bubbles'
Fresh undercuts discounted easyMobile tariffs
Virgin Mobile slags off easyMobile...
easyMobile launches - finally
CPW halves cost of mobile phone calls
EasyMobile keeps schtum on tariffs

Security for virtualized datacentres

More from The Register

next story
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.