Feeds

easyMobile.com takes aim at easymobile

Brand wars

  • alert
  • submit to reddit

Intelligent flash storage arrays

Stelios Haji-Ioannou is threatening legal action against a Welsh business unless it ditches its name.

Dave Evans runs a company called Esus which trades under the name easymobile. Up and running since 2003, Evans employs some 50 people in Swansea and Port Talbot, reports Ananova.

Stelios finally began accepting punters for his no-frills cellco easyMobile.com in March this year. But as someone highly protective of his brand, he's given Evans just ten days to change the name of his business - or face legal action.

But it seems Evans won't give up without a scrap.

He told Ananova: "I'm extremely angry about this and I'm going to fight it all the way. It's as if his company thinks it has a monopoly on the word easy."

A spokesman for easyGroup said the company had had spent a lot of money building up rights in the use of the name 'easy'.

"We will always vigorously defend our intellectual property in order to protect both our brand and consumers lest they should be confused into thinking that a company using the name easy is part of the easyGroup when, in reality, it is not," he told us.

In February Orange kicked off a high court claim against easyMobile.com claiming that its use of the colour orange clashed with Orange's use of orange.

Stelios' response was to the point. "I will see them in court, he said.

"It is our right to use our own corporate colour for which we have become famous during the last 10 years. We have nothing to be afraid of in this court case." ®

Related stories

Easymobile denies it's a 'flop'
O2 gets protective over 'bubbles'
Fresh undercuts discounted easyMobile tariffs
Virgin Mobile slags off easyMobile...
easyMobile launches - finally
CPW halves cost of mobile phone calls
EasyMobile keeps schtum on tariffs

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?